About the Role
We are looking for a highly analytical and results-driven Performance Marketing Specialist to join our marketing team. The ideal candidate will have hands-on experience in managing performance-driven campaigns, optimizing digital marketing channels, and driving measurable results. The role involves managing and optimizing paid media campaigns across various platforms, ensuring effective budget allocation, and maximizing ROI.
Requirements
Key Responsibilities:
Plan, execute, and manage performance marketing campaigns across various digital platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn, etc.).
Monitor and optimize campaigns to ensure maximum ROI through strategic adjustments, A/B testing, and performance analysis.
Conduct data analysis to assess campaign performance and identify opportunities for improvement.
Manage paid search, display advertising, social media ads, and affiliate marketing channels.
Develop strategies to drive qualified traffic, generate leads, and achieve conversion goals.
Track key performance indicators (KPIs) and report on campaign performance to senior management.
Collaborate with content, design, and product teams to create compelling ad creatives and landing pages.
Stay up-to-date with digital marketing trends, tools, and best practices.
Conduct competitive research to identify opportunities and threats in the digital space.
Monitor and manage marketing budgets, ensuring effective spend allocation and achieving cost-effective results.
About the Company